Guides & editorials
Guides
Our guides are practical resources to navigate the digital world with clarity. We explain key concepts, from designing intuitive user experiences to optimizing content, through concrete examples and actionable advice. A focus on what works, without technical jargon, to support informed and lasting decisions.
Massimiliano Santamaria
23 Dec 2025
Custom WordPress websites: our strategic approach
We build high‑performance, secure WordPress ecosystems with custom design, an intuitive backend, and technical SEO for effortless management.
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Achille Viggo Calegari
17 Dec 2025
Essential features for your website in 2026
Optimize your website with accessibility, data protection, advanced SEO, smart integrations, and immersive technologies.
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Achille Viggo Calegari
29 Nov 2024
How to choose the right web agency: essential guide
Discover how to evaluate a web agency: essential criteria, key questions, and warning signs to confidently choose your…
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Michela Cornacchione
06 Mar 2024
How to check the SEO of your website or landing page
Discover how to optimize a WordPress site with effective SEO strategies to increase Google ranking and online visibility.
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Michela Cornacchione
26 Feb 2022
SEO and search engines: the 2022 ranking guide
Discover SEO and how to optimize a website to improve ranking, increase visibility, and attract organic traffic.
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Achille Viggo Calegari
09 Feb 2021
The 5 favorite Chrome extensions of our agency
Discover the tools our team uses every day to browse better, optimize work, and make the day more…
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Achille Viggo Calegari
10 Dec 2020
How to choose the right agency for the creation of a website
Discover how to choose the right web agency to create an effective, high-performing website oriented to your business…
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Achille Viggo Calegari
09 Dec 2020
How our agency manages production
The Rope creates custom websites, apps, and digital services by combining design, technology, and strategy for measurable business…
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Achille Viggo Calegari
19 Nov 2020
Discover what our agency can really do for you
The Rope, a Milan-based web agency, blends creativity, design, and marketing to build websites, e-commerce, and apps that…
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Achille Viggo Calegari
11 Nov 2015
Social Media Marketing: not just Facebook Ads
The Rope creates social media marketing strategies to increase engagement, awareness, and tangible results for online brands.
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Achille Viggo Calegari
06 Nov 2015
SEO, according to The Rope
The Rope develops web marketing and holistic SEO strategies to increase visibility, traffic, and conversions for its clients.
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Achille Viggo Calegari
28 Oct 2015
The Rope named by “DAN among the best digital agencies in Milan
The Rope, one of Milan’s top digital agencies, creates exceptional websites and e-commerce for food, fashion, and design…
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Achille Viggo Calegari
28 Jul 2015
Competing against Amazon with your own eCommerce
Discover 4 strategies to build a sustainable, competitive e-commerce and stand out from giants like Amazon.
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Achille Viggo Calegari
23 Jul 2015
How to win over hesitant eCommerce customers
Learn how to boost your e-commerce sales by understanding customer types and overcoming key purchase barriers.
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Achille Viggo Calegari
19 Jul 2015
A new beginning for The Rope
The Rope, a Milan-based web agency since 2011, helps companies grow online with digital strategies, websites, and tailored…
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